The Catie Caftan and Genevieve Long Fleece Coat
Luxury has always been defined by craftsmanship, intention, and longevity. Today, it also carries a responsibility to consider the people behind each garment, the materials chosen, and the impact left behind.
At La Peony Clothing, sustainability has shaped our brand from the very beginning. Guided by integrity and thoughtful design, each piece is created with respect for both people and the planet. LPC is taking the next step by formally evaluating and measuring our impact through the Positive Luxury assessment process toward Butterfly Mark certification.
Where Design Meets Responsibility
From its earliest collections, LPC has focused on small-batch clothing and materials selected for both quality and longevity. Each piece is designed to be worn more than once, reflecting a natural alignment with the principles of slow fashion and ethical production.
Our garments are ethically produced in Los Angeles, with an emphasis on fair wages, safe working conditions, and transparency throughout the production process. We partner with artisan communities in Oaxaca, Mexico, incorporating handcrafted details that honor cultural heritage while supporting meaningful livelihoods. These relationships are central to how we design.
Together, these practices position La Peony at the intersection of luxury women’s apparel and ethical responsibility.
Why Standards Matter in Sustainable Luxury
As sustainability becomes more visible in fashion, clarity has not always followed. Language is often well-intentioned but undefined, leaving consumers unsure of what different claims truly mean.
Meaningful progress requires systems that allow responsibility to be measured, tested, and strengthened over time. “True luxury is clothing that honors people and planet, tells the truth about how it’s made, and quietly makes lives better—one beautifully considered piece at a time,” says LPC founder, Melony Huber.
The Butterfly Mark
Pursuing Butterfly Mark certification through Positive Luxury reflects this belief. Created specifically for luxury brands, the assessment framework provides a structured framework for understanding how a brand operates across environmental, social, and governance practices, including material sourcing, supply chain relationships, labor standards, and environmental impact.
This assessment is not about redefining who we are, but about bringing greater clarity to how we work. It helps us better understand our impact, identify areas for improvement, and strengthen transparency, ensuring our values are consistently reflected in practice.
Looking Ahead
As we continue through the Butterfly Mark Accelerator Programme, our commitment remains the same: to create sustainable luxury clothing that balances elegance with responsibility and beauty.
What this process enables is greater clarity: clearer benchmarks, deeper accountability, and a more open way to share how our garments are made and why those choices matter. We invite you to be part of this next chapter with us.
Because true luxury is built through choices made with care.
