THE LA FASHION (LAFM) is a multi faceted platform that offers local authority with global reach offering an honest voice that resonates with consumers as the source for the most current beauty, lifestyle, fashion and marketing trends. Since the purchase of the company by Nina Vargas, the company introduced culture changes that have made headlines.
The LAFM team recently got to spend some time with LPC Founder, Melony Huber and her team. Featured below are Product Developer Megan Willerford in the Annie Hoodie Dress, LPC Founder Melony Huber in the Caroline Jumpsuit, and International Artisinal Consultant Cristina Gomez Macfarland also in the dress.
"Melony is well traveled, extremely insightful, fills a room with positive energy, and has a great grasp on her vision and what she represents. Her team in its entirety are a great reflection of that and downright just know how to have fun while being consummate professionals."
- LAFM
Melony's love for fashion started at a young age, but it was not until later in life that she realized she could turn her passion into a career.
"This all started with a dream in my heart to create a brand that promotes social good, local and global employment, building an awareness of cultural heritage through artisanal designs, and creating sustainable clothing that can make any woman feel beautiful, confident, and promote social well being."
- Melony
We inquired about how the name LA PEONY was inspired. It turns out that it is Melony's favorite flower. She says, "My favorite flower is the peony. Its aesthetics and medicinal qualities support the idea of wellness, growth, femininity, and beauty." The name symbolizes the beauty and potential for growth that the brand embodies.
LA PEONY is a brand that is dedicated to social good through collaboration. According to Melony, "The idea behind it is about the beauty of a flower, which begins as a bulb and grows into many petals that benefit all who are around it." The brand creates sustainable clothing that accentuates a woman's curves and gives her confidence and comfort which we can personally attest to. She explains, "My style is formed by dressing for mood, events, weather, and being ready for whatever comes my way."
This opens up her brand to all different types of clients but does have a main target demographic. Melony explains, "She is likely to be between the ages of 30-70, very mature, on the go, balances work and pleasure, and she is looking for peak comfort in a comfortable environment. As well as being conscious of her planet, she also strives to look and do her best simultaneously."
It's not all fun and games though, Melony believes that one of the biggest misconceptions of owning a fashion brand is that it's easy and fun. She believes that finding the right manufacturers, team, and promotions are hard work and that it takes a lot more than just creativity to run a successful fashion brand. There are plenty of hurdles you have to overcome to be in the position that she is in. Melony's biggest hurdle was when she had to reevaluate her goals, mission, and vision after a partner she started with didn't align with hers.
Despite the disappointment, she overcame her fear, believed in herself, and moved forward with her project which continues to pay dividends due to her hard work and determination. There were lessons that Melony had to learn of course, she explains that "The learning process has not always been easy or cheap but it has been essential and helpful. While I have probably learned more about what does not work than what does, I am so grateful for finding the way forward with a team of individuals that care, that are hardworking, honest and continue to play a role in my quest to do fashion differently than the industry has done to-date."
